Waters connoisseur Michael Mascha believes hydration alone is boring and believes that premium water brands should push their epicurean credentials to emphasize distinctive terroir and taste.
Persuading consumers to pay money for tap water - no matter how
well it is purified and packaged - is a difficult task, but growing
numbers of companies across Europe are successfully doing just
that. The key, it seems, is to focus...
Health concerns are leading to increasing consumption of bottled
and bulk water, so much so in fact that water is set to overtake
carbonates as the leading soft drink within just three years,
according to a new report by Canadean.